Discover founder journeys, emerging businesses and ideas worth knowing.
Introduction Some journeys follow a straight path. Mine didn’t. After completing my BSc in Management (Marketing) and MSc in Marketing from the University of Manchester, I imagined a future built around brands, strategies, and corporate decisions. Yet, years later, I found mysel…
Introduction For over a decade, I worked in design, user experience, and leadership. My job was to understand people deeply — how they think, what they feel, and what problems truly matter to them. But in 2024, a simple question changed the direction of my life: “If skincare has…
For decades, brands thought the path to success was simple: run bigger campaigns, advertise louder, and push harder.But today, the smartest brands know the truth: people, not campaigns, drive growth. This shift — from campaign-focused marketing to community-driven branding — isn…
In a world where every business can launch a logo, a tagline, and a campaign overnight, the question isn’t how to be seen — it’s how to be remembered. That’s where your Brand DNA comes in. Just like human DNA makes each person unique, your brand’s DNA is the invisible code that …
Jewellery has always been more than ornamentation for me — it’s a story, an emotion, a memory. Growing up, I noticed how traditional jewellery carried weight — literally and metaphorically. Beautiful as it was, wearing it often felt like carrying a piece of history, while imitat…
In a world full of messages, notifications, and digital noise, there’s something timeless about giving and receiving gifts. A thoughtful gift can celebrate achievements, build connections, and leave a lasting impression — a feeling that no email or text can ever replicate. That’…
In a world obsessed with speed, systems, and success, Vineet Mishra took a moment to pause — and question what truly fuels progress. After spending over five years as a mechanical engineer, he had mastered the art of optimizing machines. But somewhere between gears, graphs, and …
In a world that celebrates degrees more than dreams, Rushi Farkade chose to walk a different path — one paved with risk, resilience, and relentless belief in himself. His journey from a college dropout to the founder of PlacifyMe isn’t just a startup story — it’s a reminder that…
Tea isn’t just a drink — it’s a feeling.A quiet pause between chaos.A gentle reminder that life, like tea, is best enjoyed slowly and mindfully. For me, Hill Queen Tea isn’t just a brand. It’s a heartfelt tribute — to my family’s 60-year-old legacy in tea and to the timeless bea…
Every innovation begins with a simple realization — something important is being ignored. For me, that realization came early. While the world was busy chasing trends in tech, finance, and entertainment, millions of people were quietly fighting battles inside hospitals and homes…
Every revolution begins with a question.For me, that question was simple yet powerful: “Why doesn’t India have its own social media platform?” In a world where billions of voices are shared every day, I often wondered why most of them still depend on platforms built outside our …
By Shrey Gupta | Founder, SniperThink The last decade has been a turning point for Indian businesses. From small startups to fast-growing enterprises, one thing has become clear — the future belongs to businesses that understand data and use automation intelligently. India has n…
By Shweta Goyal | Founder, Her Wealth Circle For the longest time, I believed that financial freedom was something reserved for other people — the high achievers, the fearless entrepreneurs, or those who had it “all figured out.” I was a topper, an MBA in Finance, ambitious and …
Every successful business reaches a stage where growth demands more than just effort — it demands capital. Whether you’re expanding operations, buying new machinery, or funding a large-scale project, financing becomes the backbone of progress. That’s where AsianSide Capital step…
The Problem: A World Full of Resources, Yet Students Feel Lost In today’s digital era, there’s no shortage of educational content. Every day, students are bombarded with “free” courses, bootcamps, and certifications. But here’s the problem — information isn’t the same as educati…
A Dream That Started Right After Class 12 Most students breathe a sigh of relief after finishing their board exams. But for Aadesh Panwar, it was the moment his entrepreneurial journey began. Just 17 years old, Aadesh noticed something most students experience but rarely talk ab…
A Journey That Spans Continents and Industries From the busy streets of Kolkata to the business classrooms of the United Kingdom, and now to boardrooms across India, Africa, Europe, and Asia, Prateek Choraria has built a career defined by evolution, adaptability, and vision. His…
The one thing that’s constant about the digital world is change.Algorithms shift overnight, engagement rates fluctuate, and what worked last month might not work tomorrow. Yet, some brands continue to grow — not because they hack the algorithm, but because they’ve learned to out…